Apple announced today its plans to raise the prices of the expected iPhone 15 Pro phones by 10% over the previous version.
The company said that this increase reflects the improvements it has made to the design, performance and features of the new smartphone.
Among these features are a 6.7-inch OLED display, 48MP triple rear camera, and the powerful and efficient A17 Bionic processor.
The phone also supports fifth generation networks, wireless charging, and water and dust resistance.
Apple explained that the price hike is also intended to cover the production, marketing, research and development costs it faces under changing market conditions.
She indicated that she seeks to provide the best possible experience to her customers by providing high quality products and innovation.
She added that she is confident that her customers will accept the new prices, given the value offered by the iPhone 15 Pro phones.
It is expected that Apple will launch the iPhone 15 Pro phones in the market next October, after making its official announcement at a special event in September.
This will be the first time that Apple has significantly raised the price of iPhones since the launch of the iPhone X in 2017.
Apple will face strong competition from other companies such as Samsung, Huawei and OnePlus that offer smartphones with similar or better specifications at lower prices.
To support its claims, Apple cited some reports and studies confirming the quality and superiority of the iPhone 15 Pro phones over its competitors.
For example, TechRadar published an analytical article that reviews the advantages and disadvantages of these phones, and concludes that they are worth every riyal.
Forbes also published an interview with Apple’s Chief Design Officer, Jonathan Ive, in which he talks about the philosophy and inspiration for the new design of these phones.
Finally, the Consumer Reports Institute published an independent study comparing the iPhone 15 Pro and Samsung Galaxy S22 Ultra phones, highlighting the difference in performance and quality between them.
